Branding Basics for Entrepreneurs and Online Creators

Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success. 

Writing About Writing — The Golden Audience Pool

The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.

Writer’s Block — A Mythical Creature From a Parallel Universe

Writer’s block is some giant red dragon that any writer must eventually slay — or wither and be forgotten. We must find our way through some magical castle and conjure the infallible writer’s knight — to help us slay this giant red dragon before every word we have ever written or thought is burned up by the breath of this mysterious beast.

Brand Building — The Importance of Consistency in Purpose

Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…

Albert Einstein Said You’re A Genius — Finding Your Purpose to Find Your Genius

Your purpose was there all along and so was your genius. It was in every tear you ever cried, every mission you ever accomplished and every goal you ever set. It was there when you flipped burgers at your first job, and it was there when you received your best opportunities.

Why You Have Fewer Views When You Distribute More — Writing and Social Media

Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.

Great Successes Who Died Failures — What If Van Gogh Never Painted the World?

They shaped our world without our permission — never let rejection stop you from writing, painting, thinking and creating Originally published on Medium—Holly Kellums Feb 21  Success appears to be less about the world wanting what we have to offer and more about our resolve to give it, even in the face of rejection. MostContinue reading “Great Successes Who Died Failures — What If Van Gogh Never Painted the World?”

The Importance of the Correct Quotes—Curly or Straight?

If you are a writer who wasn’t aware of the importance of these curly little guys, now you know. They matter. You never know who will see your work. Depending on the level of professionalism they are seeking, those ‘dumb’ quotes might be what stops them from looking further.