Writer’s Block — A Mythical Creature From a Parallel Universe

Writer’s block is some giant red dragon that any writer must eventually slay — or wither and be forgotten. We must find our way through some magical castle and conjure the infallible writer’s knight — to help us slay this giant red dragon before every word we have ever written or thought is burned up by the breath of this mysterious beast.

Brand Building — The Importance of Consistency in Purpose

Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…

Why You Have Fewer Views When You Distribute More — Writing and Social Media

Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.

The Importance of the Correct Quotes—Curly or Straight?

If you are a writer who wasn’t aware of the importance of these curly little guys, now you know. They matter. You never know who will see your work. Depending on the level of professionalism they are seeking, those ‘dumb’ quotes might be what stops them from looking further.