Branding Basics for Entrepreneurs and Online Creators

Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success. 

Brand Building — The Importance of Consistency in Purpose

Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…

Why You Have Fewer Views When You Distribute More — Writing and Social Media

Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.