Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success.
The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.
Many stories and concepts can be summed up with this statement and it seems to be a common thread among stories that give writing advice — the shaming of so-called, well, I don’t know what they call them… not-writers maybe?
Writer’s block is some giant red dragon that any writer must eventually slay — or wither and be forgotten. We must find our way through some magical castle and conjure the infallible writer’s knight — to help us slay this giant red dragon before every word we have ever written or thought is burned up by the breath of this mysterious beast.
Your purpose was there all along and so was your genius. It was in every tear you ever cried, every mission you ever accomplished and every goal you ever set. It was there when you flipped burgers at your first job, and it was there when you received your best opportunities.
If your username or web address would not sound legitimate coming out of your mouth on the world stage, it does not sound legit now. Plus, there are many other reasons why your user-names matter.