Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success.
The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.
Have you ever had a brilliant idea and been so excited to tell your people that you fantasize about it until you meet again? Have you finally reached that moment to be met with a list of reasons why your idea won’t work? Have you poured your heart into your writing or your craft and presented it to your most beloved? Were you shocked by some who didn’t even read it or barely commented?
Many stories and concepts can be summed up with this statement and it seems to be a common thread among stories that give writing advice — the shaming of so-called, well, I don’t know what they call them… not-writers maybe?
Writer’s block is some giant red dragon that any writer must eventually slay — or wither and be forgotten. We must find our way through some magical castle and conjure the infallible writer’s knight — to help us slay this giant red dragon before every word we have ever written or thought is burned up by the breath of this mysterious beast.
Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…
Your purpose was there all along and so was your genius. It was in every tear you ever cried, every mission you ever accomplished and every goal you ever set. It was there when you flipped burgers at your first job, and it was there when you received your best opportunities.