Writing About Writing — The Golden Audience Pool

The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.

Brand Building — The Importance of Consistency in Purpose

Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…